About Us


Here at Rover European Travel, Gloucestershire's Premier Coach Operator, we would like to offer a warm welcome to all of our customers. Established in 1947, our family business has been providing first class travel for more than 60 years to thousands of happy customers.

We offer a complete range of all-inclusive UK and European Holidays, Theatre Trips and Days Out as well as a full contract hire service for group tour operators, businesses, clubs and the like.

Commitment to quality has always been the foundation of our business. It doesn’t matter how large or small your travel needs are, and whether you’re travelling for business or pleasure; our friendly, helpful and professional team will be happy to look after you and help you with anything you need.

Our services include

  • Day to Day Private Hire
  • Corporate / Business Hire
  • Group Travel and Tailor Made Holidays
  • UK & Continental Coach Holidays
  • School Skiing Holidays
  • Educational Tours
  • Exchange Visits
  • Contract Hire


We’re committed to providing the highest standard of service throughout our work, for all of our customers. We are members of the following organisations, enabling you to book with confidence for safe, trouble free and enjoyable travel.


CoachMarque members are independently audited to ensure the highest standards of coach operation. You can find further information about CoachMarque members and the services we provide at www.coachmarque.co.uk



The CPT is recognised by the Government as the voice of the coach and bus industry, and is the focus for consultation on national and international legislation, local regulations and operational practices. For further information visit www.cpt-uk.org


The Coach Tourism Council promotes all travel and tourism by coach. Visit their website at www.coachtourismcouncil.co.uk to discover why travelling by coach is fun, rewarding, safe and environmentally friendly too!